Collecting customer reviews is important for any business that wants to improve service quality and strengthen its reputation. A WhatsApp broadcast can become an effective tool for motivating customers to leave reviews. It not only helps you collect valuable feedback but also keeps you in touch with customers, showing that their opinion matters.
To build trust in your business, motivate customers to leave reviews. They can do that on different platforms: Yandex.Services, 2GIS, social media, and dedicated review sites. Don't forget your own website if it supports it. Making the review process easier helps attract more customers and improves your reputation.
What should be in the message
1. Greeting and thank-you: "Hello, thank you for choosing our company [COMPANY NAME]" — this expresses gratitude and identifies the sender, which creates a positive first impression.
2. Support and openness: "If you have any questions or need help, message us here or call — we're always glad to talk!" — this shows the customer that you are always ready to help and open to communication.
3. Offer to leave a review: "You can leave a review of our work at this link [LINK]" — an unobtrusive ask to leave a review, which makes it more appealing to the customer.
It's important to avoid mixing promotional offers into broadcasts like this — they distract the customer from the main action of leaving a review. For boosting repeat purchases, run separate broadcasts targeted at customers.
You can adapt the message types below to your company's style and target audience.
Types of messages you can use in a review-collection broadcast
Type 1: Personal outreach
Hi, [Name]!
Thank you for choosing our company [Company name]!
We're committed to improving service quality and rolling out new features, so we'd appreciate it if you took a few minutes to fill out a short survey: [Survey link].
If you have any questions or need help, message us here or call — we're always glad to talk!
Thank you for your time and support! Have a great day!
The personal approach helps you better understand customer needs and build deeper relationships.
For effective interaction, messages like this should be tailored to a specific recipient, which makes them unsuitable for mass broadcasts.
Type 2: Post-service feedback
Hello!
You recently used our services, and we'd like to hear your opinion. If you haven't yet left a review, it will only take a couple of minutes.
[Links to the company site where a review can be left]
Your comments and suggestions will help us get better for you and other customers.
Thank you for your input! Have a great day!
Sending messages right after the service has been delivered can significantly increase the chance the customer leaves a review. When the customer receives the message almost immediately, their impressions of your service are still fresh, and they are more inclined to share their experience.
Type 3: A gift for a review
Hello! We hope you're satisfied with our services. Your opinion matters a lot to us.
Please use whichever service is convenient for you to leave your comments: [List of services with links].
Every review matters to us and makes our company even better!
As a thank-you for your time, we'll offer you [gift/discount] on your next purchase.
Thank you for your review! Have a great day and we look forward to seeing you again!
Using gifts to reward customers for reviews is a great way to gather valuable feedback. This approach not only helps you learn what consumers think of your product or service but also creates positive attitudes toward your brand. Gifts make people more responsive and show that you value their time and opinion.
How often to send review-collection broadcasts
A responsible sales rep can compile a list of customers who made a purchase daily or weekly and send them a broadcast. That helps maintain a steady stream of reviews and improves service quality.
Using these recommendations, you'll be able to effectively collect customer reviews via WhatsApp, building trust and improving your business reputation.
